Proactive Messaging

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Project Details

  • Client - USAA
  • Project - Proactive Messaging
  • Project Type: Apple Watch, iOS, Email
  • Date - 2015
  • Role - Experience Architect
  • Other Team Members - Project Manager, Content Strategist
  • Methodology - Waterfall

Responsibilities

As the Experience Architect on the project, my responsibility was to create comps for Apple Watch, iOS Notifications, and Emails for USAA members.

Project Goals and Objectives

The purpose for this project was to help USAA members become more engaged and proactive with their budgets and financial needs by providing messaging across different platforms and devices.

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The Process

I worked with a Content Strategist who provided me with the messaging and CTAs for each of the screens I was to comp up, whether it be an Apple Watch, iOS Notifications and SMS, or an Email.

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Comps

Apple Watch

Click here for a deck of initial wireframes.

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iOS Notifications and SMS

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Email

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